Xavier
Blairon
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company
Prose on Pixel
Havas Group
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position
CEO
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website
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when
Oct. 9th 10:00
about the speaker
Xavier Blairon has built his experience through digital and is now transforming the production offer for Havas & BETC*.
With over two decades in the industry, Xavier spent significant time in London, catalyzing global brands’ growth (such as Peugeot, EasyJet, Nintendo) for over 8 years. Then, during a 14-years tenure at BETC & BETC FULL SIX France, he became a go-to expert in Global Brands & CX (Danone, Schneider E, Canal+, Disney…). He recently took the leadership of Prose on Pixels France within the POP network and pushes boundaries in a transformative production, setting new industry standards (CGI, Virtual Prod, AI, 3D…). Xavier’s over 20-year immersion in the Havas/BETC network showcases his strong ability to tap into diverse expertise at precisely the right moments, highlighting his capability in mixing innovation, digital and production.
*BETC, voted best Advertising Agency in the world in 2023 by WARC.
when
at ciclope
Entering into this new era of communication has forced clients, agencies and production companies to revise their business strategies and business relations with one another.
Join us for a panel discussion that will bring all parties together, with representatives from Zalando, Caviar, DIVISION, Havas and BETC, to address these new challenges they have with each other, and also explore the new opportunities resulting from them. The big question being, in a market/world majorly oriented towards budget cuts, how does excellence in production craft and creativity survive?