Over the past 9 years, Mohammed has achieved lots of firsts: he helped bring home the first awards from coveted award shows for Leo Burnett Saudi Arabia, and the first Clio and Cannes Lions for Saudi Arabia. Today, he ranks among the top ten creatives in the MENA region in the One Club 2022 rankings after wins and shortlists at ADC, Clio, Dubai Lynx, One Show, ADFEST, EPICA, Caples, Effie’s, New York Festivals and Cannes.
An eternal optimist, Mohammed is known for creating work that sparks positive conversations around important causes. His campaigns have been covered by prestigious media outlets such as CNN, The Economist, EuroNews, GQ, France24, Barron’s, AlArabiya, Sputnik, Harper’s Bazar, Arab News, and many others.
With extensive experience building brands for companies such as IKEA, HSBC, Zain, PIF, McDonald’s, Saudia Airlines, Tide, Sanofi and more, Mohammed had the opportunity to launch one of Saudi Arabia’s most promising destinations: AlUla, for which he coined its regional proposition, “The World’s Masterpiece”.
When he’s not developing remarkable campaigns, Mohammed is actually a pretty good cook, just don’t ask him the difference between dill, parsley, and coriander.