Kristina is a partner and the Executive Producer at Outsider Editorial, a global Editing boutique based in Toronto, Canada.
Born and raised in Germany, she started her career in Spain as a Production Assistant in 2003 and never looked back. She quickly moved to Line producer on Service jobs for international clients from around the world such as BMW, OPel, Toyota, Vodafone to name a few. After moving to Canada in 2008 she continued working in production until changing to Agency side in 2013. In 2018 she left her car4ee as an agency producer to open Outsider Editorial alongside Alison Gordon, Chris Murphy and Michael Barker.
Her vast experience from both production and agency side has helped her shape Outsider Editorial’s model to adapt to a global market. Recognition came in its second year, when Outsider Editorial was shortlisted in the Shots Awards as editorial house of the year. In only 4 years the edit shop has added an impressive list of awards and nominations and just recently added official representation in the US.