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JUSTINE ARMOUR

Justine joined Grey New York in February 2020 as Chief Creative Officer. Prior, she led the creative department at 72andSunny in Brooklyn where she built a diverse team and led award-winning work for clients such as Smirnoff, Cheerios, Halo Top, Spotify, Trojan, and others.

Her career has spanned 22 years and started in her native Australia, where she was a copywriter and made award-winning work most notably on Boag’s and Hahn beers. A role at Wieden+Kennedy Portland brought her to the United States, and during her time there she won awards as a writer on Old Spice, and also led the Dodge, Chrysler and Secret accounts. The provocative “Stress Tested for Women” campaign drew young women to the Secret brand for the first time in decades.

She has been a judge at every major award show, was named in Adweek’s Creative 100 of 2019 amongst “agency leaders becoming the industry’s new icons”, and is a Campaign US 2020 Female Frontier honoree.

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