I am an awarded Art Director / ECD at 180 Amsterdam working with ambitious brands and people to see the world not as it is, but as it could be.

Day to day, three things matter most to me:

Open-nessIt gets you into trouble. It gets you out of trouble. It causes confrontation. It solves problems. It saves time. It breeds trust. It creates great work.

Execution. A good idea is only a good idea if it is produced in a memorable way. (I love when mistakes happen. Mistakes have an immediacy. When made in the execution of an idea, they almost always lead to a more unforgettable solution.)

Entrepreneurial Spirit. It gets things done.

Over the years I have had the good fortune to work for and learn from some of the greats in our industry – Paul Arden, Steve Henry, Alex Taylor, Graham Fink and David Droga. After more years than I care to remember, the biggest kick of all still comes when the brand you are working on truly gets people talking.