Elsa Rakotoson began her career in fashion and photography magazines between Paris and London. Passionate about images, she joined the world of audiovisual and advertising production in 2003.
In 2009, Elsa founded Frenzy Paris and thus became, at the age of 29, one of the youngest founders but also one of the few women at the head of an independent audiovisual production company in the advertising market.
In 2015, she created Frenzy Picture, a structure dedicated to the production of digital content, which also operates as a creative studio for the Luxury industry and International Key Accounts.
In 2018, Elsa Rakotoson continued the Image development of the group, integrating Hirvi, a company dedicated to art films and fiction.
Backed by an award-winning career, Elsa now turns to committed project choices and editorial line, both in terms of diversity, parity, inclusion, and in terms of promoting the French industry.