A designer by trade and a connector in practice, Ve cares deeply about uncovering the synergies that allow communities and organisations to successfully evolve. For over a decade, she has worked beyond the bleeding edge with major brands like Mattel, Adobe, WPP, and the BBC – showing them growth opportunities that others have not. She possesses a design-intrapreneur mindset which allows her to easily navigate between verticals and industries. This is evident with her experience of curating and executing the inaugural creative HR role at Mattel, supporting 600+ creatives during the company’s cultural and digital transformation, and of marketing at Adobe, where she solely established a new creative marketing programme in Europe. Though she straddles corporate and creative, overall, Ve cares most about finding connections to solve problems that allow communities and organisations to successfully evolve. Currently, Ve is an MBA candidate at Central Saint Martins, Co-Creator of Never Not Creative, and the global co-lead for the RSA’s Decolonising Design Coalition.
A mother of three, Katie is also a self-confessed yogi and the co-creator of a new, eco-friendly swimwear brand Poolside Gossip.