
Micky
Ogando

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company
Bakery
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position
Founder & CCO
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website
about the jury
Micky Ogando is the founder and principal of Bakery, a Creative and Culture agency headquartered in Austin, Texas. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at BioWare and EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, culture expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, Diageo, Kellogg’s, DeLorean Motors, Shiner Brewery, and Acadia Health.