Mai
Huynh

about the jury

Mai Huynh began her career as a producer at the renowned agency TBWA\Chiat\Day, where she honed her skills on high-profile projects, including Apple’s iconic iPod Silhouettes campaign. Her career then took her to creative and tech agencies like MAL, R/GA, and Droga5, working with global brands such as PlayStation, Xbox, and Microsoft. Today, as Managing Director of The Lift in Mexico City, she drives innovation and excellence in an expanding market. The Lift, founded by Avelino Rodriguez, is widely recognized as the premier production service company in Mexico known for collaborating with the industry’s most talented and esteemed directors, top production companies, and global brands. Renowned for consistently delivering award-winning commercial projects recognized by award shows like Cannes Lions, Clios, AICP Awards, D&AD, The Webbys, The One Show, Circulo, and Ad Age Creativity, The Lift continues to set the gold standard in Mexico. Most recently, The Lift produced the Apple film Huracán vs. Piñata Enchilada, which won a Bronze Cannes Lions and the Grand Prix at El Ojo de Iberoamerica, with the film garnering over 35 million views.

Mai was born in Vietnam, grew up in California, and currently lives in Mexico City.