Lorraine
Smit

about the jury

Lorraine Smit is an Executive Producer and Co-Owner of one of the first Female-owned production houses in South Africa, called Darling Films.

Darling Films grew out of the idea of creating a gender- and racially inclusive, powerhouse film company that would challenge boundaries as much as it would sell product. Since its inception, Darling has delivered on a commitment to developing young talent and reflecting South Africa’s diversity in its composition. The director-based production house is 100% female-owned, with nine film directors in all -50% female directors, and more than half of that, in turn, made up of women of color. Darling has become something of a beacon of transformation amongst creative companies within the region.

Lorraine Smith, along with her Executive Producer partner Melina McDonald, were inducted into the Loeries’ Hall of Fame during Loeries Creative Week 2021.

CEO of the Loeries, Preetesh Sewraj, said: “Lorraine and Melina are the embodiment of creative excellence. They are renowned for their strong work ethic and passion for brand communications. They are outstanding inductees into the Loeries Hall of Fame.”

The Loeries is the foremost awards platform for creative work from across Africa and the Middle East. It has been recognizing significance in the advertising and brand communication industry for more than 40 years.

This together with the recognized production excellence makes Darling Films a company to consider when looking at shooting with local directors in South Africa.