Lebogang
Rasethaba

about the jury

Lebogang Rasethaba, a distinguished advertising and film director, hails from South Africa. He expanded his global perspective by spending five years in China, where he completed a master’s degree in film studies. This period was pivotal in shaping his understanding of voice and perspective in storytelling, principles that are evident in his diverse body of work.

Lebogang is deeply passionate about African culture and is committed to bringing untold local stories to the forefront. His dedication to authentic storytelling has made a significant impact on South African advertising. He has garnered prestigious awards, including the Creative Circle Ad of the Year and multiple Loeries. His recent triumph includes winning an Outstanding Directing Emmy for his work on Apple TV+’s Home series.

Collaborating with a wide range of international brands, Lebogang’s innovative work has been featured on prominent platforms such as Highsnobiety, i-D, Nowness, and Vice. His expertise extends beyond advertising into documentary filmmaking, having directed notable works such as People Vs People, The People Vs Patriarchy, The People Vs The Rainbow Nation, Future Sound of Mzansi, and Prisoner 46764: The Untold Legacy of Andrew Mlangeni. These documentaries add a profound sense of realism to his commercial projects.

Lebogang is represented by Egg Films, where he serves as a director and partner, continuing to push the boundaries of creative storytelling and visual communication.