Dustin
Callif
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company
Tool
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position
President
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website
about the jury
As President, Dustin Callif leads the day-to-day management of Tool, an award-winning creative production partner for some of the world’s most recognized brands, ad agencies and entertainment studios. Through a mix of best-in-class content, experiences and creative technology executions, Tool helps clients conceptualize and produce creative marketing that stands out in a world of ever-increasing noise.
Responsible for guiding the company’s strategic growth, Dustin has played a key role in developing an evolved creative production model that blends traditional filmmaking and creative strategy with AI to provide unique solutions for brands. He is also responsible for founding Tool’s Experience group, which has been at the forefront of experiential design & creative technology for years.
Throughout his career, Dustin has worked with many of the world’s most notable brands, including Uber, Under Armour, Amazon, Netflix, Google, Airbnb, Facebook, Intel, Starbucks, Nike and others. His projects have been recognized with 1000+ awards, including two Emmys, a Cannes Lions Palme d’Or, and honors from the Webby Awards, the Clios, SXSW, One Show, CICLOPE, FWA, AICP, OMMA, MTV VMAs, Davey Awards and Awwwards.
