Alvar
Suñol
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company
alma
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position
Co-President & CCO
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website
about the jury
Born in Barcelona, Alvar Suñol is a Catalán driven by curiosity and adrenaline in equal measure. This has fueled his drive to ultimately lead creative departments at agencies in Europe, South America and the United States, earning major awards for clients along the way. Under his leadership, “ungeneral” agency alma has become one of the most creatively awarded in the country.
Most recently, these distinctions include being named to the prestigious Adweek 50 in 2023, as well as alma’s #8 position in the One Show for Creativity’s 2022 ranking, while Alvar was ranked the #5 most awarded CCO globally. He led the creative team behind the iconic Better With Pepsi work, which was named the most awarded campaign in the world in 2022. With a focus on creative effectiveness, Alvar’s leadership contributed to the agency’s 2022 Effies ranking as #1 in the U.S. Since his arrival at alma in 2015, he has also led the agency as it won 33 of its 35 prestigious Cannes Lions for big clients like Clorox, Pepsi, Netflix, Tobacco Free Florida and Change The Ref and earned a spot on the Ad Age A-List five times. Encouraging top tier craft at alma, his team has been awarded several Grand Prix at The Drum Awards, London International Awards, AdForum PHNX, El Ojo de Iberoamérica, El Sol and FIAP among others, and secured multiple Agency of the Year titles, including at the 2022 London International Awards. Alvar was also named Mexico’s Best Creative at the 2006 El Ojo de Iberoamerica festival, as well as Best U.S. Creative in 2016, 2017, 2020 and 2023. Alvar has participated as a judge at Cannes Lions, D&AD, London International Awards, Clios, One Show, Eurobest, New York Festival, Effies, El Ojo de Iberoamérica, El Sol de Iberoamérica, FIAP and more. He has led the agency to land the #1 spot in the Adlatina Crema ranking, and the top three in all of Iberoamérica.
Alvar currently leads teams in the creative development for clients including McDonald’s, PepsiCo, CVS Health, Google, P&G and Amazon, among others. Throughout his career, he has worked with brands including Ford, Unilever, Nike, Iberia, Sprint, Pfizer and Banco Santander.
