Interview with Paul Ward

In 2022, Mami Wata’s “Luck Is Alive” won the Grand Prix at CICLOPE Africa. The film tells the story of an African surfer and an adherent of animism – the belief that inanimate objects and concepts can have a soul-, giving director Paul Ward the chance to create an absolutely surreal and breathtaking world. Produced by Giant Films and Stink Films, the commercial features Damme Samb (21) a surfer from Dakar, Senegal, where the film was shot.

Check this interview with director Paul Ward and dive into this mesmerizing piece. The full film can be watched below!

Luck Is Alive - Mami Wata