Tor Fitzwilliams is the Managing Director and Executive Producer of Anonymous Content’s UK division. Overseeing the production company’s UK presence, she connects creative agencies and brands with some of the industry’s most sought-after directors, including: Alejandro G. Iñárritu, Alex Hulsey, Alfonso Cuarón, Alyssa McClelland, Autumn de Wilde, Bardia Zeinali, Cara Stricker, Chris Sargent, Daniel Kaufman, Dee Rees, Elena Petitti di Roreto, Jason Koenig, Jovan Todorovic, Malcolm Venville, Mark Romanek, Olivia Wilde, Pantera, Patrick Daughters, Saam Farahmand, thirtytwo, Tim Godsall and Wukda.
Since opening the London outpost in 2019, Fitzwilliams has overseen Anonymous Content UK’s work for clients including Adidas, BT, BWIN, Vodafone, PokerStars, Diesel, Land Rover, H&M, McDonald’s, and ITV. During this time, she also executive produced BBC’s iPlayer campaign, which won three British Arrows, two Creative Circle Awards and a Clio; Diet Coke’s “Just Because,” which won a Gold Ciclope and is shortlisted for four Creative Circle awards; and UNHCR’s 2020 Olympics and Paralympics film “The Journey”, which was honored with two Ciclope Festival Awards, two D&AD pencils and is currently nominated for seven Creative Circle categories,
During her more than 15 years of production experience, Fitzwilliams has worked across sales, strategy and talent management with some of advertising’s most prolific directors and most iconic work. She originally began her career at production company Blink, where she first developed her appreciation for craft and aesthetic. She then joined Smuggler London as Head of Sales, where the company quickly went on to win the British Arrows (then BTAA) Production Company of the Year in 2011. She later moved to Smuggler New York to head up their East Coast Sales, before returning to London as the Executive Producer of Stink Films.
With an inherent passion and understanding for the importance of craft, she has also served on many juries, including Film Craft at Cannes Lions, British Arrows and Creative Circle.