Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City and Los Angeles. He, along with his co-founder Gaston Bigio, opened GUT in 2018 with the goal of being the go-to agency for the world’s biggest brands, including Popeyes, Philadelphia Cream Cheese and Tim Hortons, among others, who are looking to do brave work and long-term bold brand building.
Since its founding, GUT has already earned a number of prestigious industry awards, including being named as the #7 Ad Age A-List Agency in 2021 and winning multiple prestigious awards from The Clios, The One Show, D&AD, The Effies and The International ANDY Awards, among others. At Cannes in 2022, GUT became the #2 Independent Agency Network of the year, the first time the Festival had that category. GUT Miami also won a Cannes Lion Grand Prix, a D&AD Black Pencil and a One Show Best of Discipline Pencil for its Google “Real Tone” campaign. In 2021, GUT won a Grand Prix from Cannes Lions in its São Paulo office for its Mercado Livre “Feed Parade” campaign, which also won a Gold. For Popeyes, GUT Miami’s “That Look from Popeyes” campaign won a Gold, Silver and Bronze at the Festival as well. Lastly, both GUT Miami and GUT São Paulo were separately named as Cannes Lions Track Independent Agency Of The Year in Reach and in Entertainment, respectively.
Prior to co-founding GUT, Anselmo was the co-founder of award-winning global creative agency DAVID, and he was also previously the Chief Creative Officer of Ogilvy Brazil, which, under his leadership, was named Cannes’ Agency of The Year in 2013, the first Ogilvy office to ever win this award. Over the course of his career, Anselmo has won multiple accolades from distinguished industry award shows and organizations, including The Clio Awards, Cannes Lions, The Effies, D&AD, The One Show and more. His life motto is “No Gut, No Glory.”