The Jury will evaluate the talent of the artist in the creation of characters, elements or actions that provide the motion sensation and have been produced either in 2D, 3D, Traditional, Motion Graphics, Stop Motion and/or Mixed Media. Character and Creatures animations should be entered in this category. To enter this category we require companies to upload a breakdown of their work in a separate file. The breakdown has to be maximum 2 minutes long.

To enter this category we require companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes length max.

The Jury will evaluate the integration of the visual elements (images, film or text) captured by a camera and those made by the use of a computer (CG), including composition, computer-generated works, practical effects and/or the use of XR. To enter this category we require companies to upload a breakdown of their work in a separate file. The breakdown has to be maximum 2 minutes long.

The Jury will evaluate the colour contribution to the visual tone and mood of the commercial, as well as the technical improvement and alteration of colour image, including both colour correction and colour effects. The focus will be on the image color, balance and “look” throughout the work. To enter this category we require companies to upload a breakdown of their work in a separate file. The breakdown has to be maximum 2 minutes long.

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of visual images, dialogues, music, sounds or any other element present in the film that creates a consistent piece work.

The Jury will evaluate the creative and intelligent use of a reworking of pre-existent music, for example remixes, cover versions and sync licensing of existing music. The quality of production, the originality of the style of remixing or the new version and the musical arrangements will be considered.

The Jury will evaluate the creation of a totally new, original piece of music – instrumental or vocal – commissioned specifically for, and applied to, any advertising format. It can be made for a live action film, an animated film, a radio spot, an app, video game or any other. The judging will be focus on how well the music helps the film tell its story as well as the composition itself, originality, arrangement & production.

The Jury will evaluate the creation and the artistic use of sound effects, human or computer generated voices and/or elements of music to exacerbate images. Sound could be developed for either a spot on live action, animation or any other.

The Jury will evaluate the cinematographer (Director of Photography) skills in the technique and construction of a unique visual style though lighting, camera angles, settings, textures and other on-set considerations that contribute to the overall quality and composition of the motion-picture photography in the music video.

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of visual images, dialogues, music, sounds or any other element present in the film that creates a consistent piece work.

The Jury will evaluate the choreographer’s skills to design and arrange the steps and movements performed in the film, taking into account the originality of the sequence, as well as the quality of execution and the contribution of the choreography to the music video.

The Jury will evaluate the overall look of the music video that illustrates the setting and visual style of the story, including the design of the sets, location choices, homeware and consumer products, among others.

The Jury will evaluate the talent and the storytelling skills of the Director and his/her creative vision to bring an idea to life, focusing on the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-crafts related aspects.

The Jury will evaluate the integration of the visual elements (images, film or text) captured by a camera and those made by the use of a computer (CG), including composition, computer-generated works, practical effects and/or the use of XR. To enter this category we require companies to upload a breakdown of their work in a separate file. The breakdown has to be maximum 2 minutes long.

This category is presented by Mamma Team. Short films up to 20 minutes comissioned by fashion, beauty and luxury brands, to be broadcasted on any media can be entered in this category.

The Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. The complete piece should last no longer than 20 minutes.

Any non-branded short film (fiction, documentary or experimental; live action or CGI) up to 20 minutes can be entered in this category.

The jury will evaluate the director’s boldness, originality and skills to create a film using new and traditional technical and creative resources. The visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects will also be evaluated.

All commercials and other short form films including music videos, documentaries and fictions, both live action and animated, made with few resources built for TV, internet, mobile, and/or other broadcast channels are welcome to participate in this category. In any case, the production budget must be under USD 70,000.

The Jury will evaluate film craft aspects such as direction, photography, art direction and visual effects, among others.

Experimental films that explore alternatives to cinematic conventions and take storytelling to the next level can be entered in this category.

The Jury will evaluate the director’s boldness, originality and skills to create an unconventional film using new and traditional technical and creative resources.

The purpose of this category is to introduce new, emerging talented directors to the world.

The Jury will evaluate the narrative and aesthetic innovation skills of upcoming directors in any kind of short form films; commercials, music videos, documentaries and fictions, both in live action and animated films.

To be elegible in this category, directors must be up to 30 years old and must have had less than two years of experience as directors. The organization and/or the Jury, if necessary, will have the right to request proof in any stage of the contest.